About Me
I’m Sav, a London-based digital designer working across branding, WordPress web design, and visual systems for organisations in the UK and internationally.
My approach focuses on clarity and structure, turning complex ideas into design that feels clear, usable, and purposeful. Good design is not just about appearance. It is about how something works, communicates, and helps people take action.
With over a decade of experience in the creative industry, I have worked across a wide range of sectors delivering brand identities, websites, and digital assets. I am comfortable taking projects from early thinking and layout through to final execution, balancing visual craft with practical decision-making and clear collaboration.
I am naturally detail-focused and enjoy working with systems, whether that means building consistent brand identities, structuring layouts across web and print, or refining visual hierarchies. Alongside digital work, I also support visual consistency through product-focused imagery and marketing assets, ensuring design intent carries across platforms without distracting from the core message.
Above all, I care about thoughtful, user-centred design that communicates clearly, works in the real world, and supports the goals it is built for.
☕ Good design, clear thinking, and usually a healthy amount of caffeine somewhere along the way.
Signature Skill Stack
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Branding & Identity Systems
-
Packaging & Label Design
-
Graphic & Marketing Design
-
Creative Direction
-
Digital Asset Creation
-
Social Media Content Design
-
Product Photography
-
Project Planning & Workflow
-
WordPress Website Design
-
UI/UX Layout & Structure
Core Skills
-
Communication
-
Graphic Design & Layout
-
Brand Identity Development
-
Packaging Design
-
Product Photography
-
WordPress Web Design
-
UI/UX Design & Layout
-
Adobe Creative Suite (Illustrator, Photoshop, Lightroom)
-
Canva
-
Problem-Solving
-
Project Planning & Organisation
-
Time Management
-
Stakeholder Collaboration
About Me
I’m Sav, a London-based digital designer working across branding, WordPress web design, and visual systems for organisations in the UK and internationally.
My approach focuses on clarity and structure, turning complex ideas into design that feels clear, usable, and purposeful. Good design is not just about appearance. It is about how something works, communicates, and helps people take action.
With over a decade of experience in the creative industry, I have worked across a wide range of sectors delivering brand identities, websites, and digital assets. I am comfortable taking projects from early thinking and layout through to final execution, balancing visual craft with practical decision-making and clear collaboration.
I am naturally detail-focused and enjoy working with systems, whether that means building consistent brand identities, structuring layouts across web and print, or refining visual hierarchies. Alongside digital work, I also support visual consistency through product-focused imagery and marketing assets, ensuring design intent carries across platforms without distracting from the core message.
Above all, I care about thoughtful, user-centred design that communicates clearly, works in the real world, and supports the goals it is built for.
☕ Good design, clear thinking, and usually a healthy amount of caffeine somewhere along the way.
Signature Skill Stack
-
Branding & Identity Systems
-
Packaging & Label Design
-
Graphic & Marketing Design
-
Creative Direction
-
Digital Asset Creation
-
Social Media Content Design
-
Product Photography
-
Project Planning & Workflow
-
WordPress Website Design
-
UI/UX Layout & Structure
Core Skills
-
Communication
-
Graphic Design & Layout
-
Brand Identity Development
-
Packaging Design
-
Product Photography
-
WordPress Web Design
-
UI/UX Design & Layout
-
Adobe Creative Suite (Illustrator, Photoshop, Lightroom)
-
Canva
-
Problem-Solving
-
Project Planning & Organisation
-
Time Management
-
Stakeholder Collaboration
About Me
I’m Sav, a London-based digital designer working across branding, WordPress web design, and visual systems for organisations in the UK and internationally.
My approach focuses on clarity and structure, turning complex ideas into design that feels clear, usable, and purposeful. Good design is not just about appearance. It is about how something works, communicates, and helps people take action.
With over a decade of experience in the creative industry, I have worked across a wide range of sectors delivering brand identities, websites, and digital assets. I am comfortable taking projects from early thinking and layout through to final execution, balancing visual craft with practical decision-making and clear collaboration.
I am naturally detail-focused and enjoy working with systems, whether that means building consistent brand identities, structuring layouts across web and print, or refining visual hierarchies. Alongside digital work, I also support visual consistency through product-focused imagery and marketing assets, ensuring design intent carries across platforms without distracting from the core message.
Above all, I care about thoughtful, user-centred design that communicates clearly, works in the real world, and supports the goals it is built for.
☕ Good design, clear thinking, and usually a healthy amount of caffeine somewhere along the way.
Signature Skill Stack
-
Branding & Identity Systems
-
Packaging & Label Design
-
Graphic & Marketing Design
-
Creative Direction
-
Digital Asset Creation
-
Social Media Content Design
-
Product Photography
-
Project Planning & Workflow
-
WordPress Website Design
-
UI/UX Layout & Structure
Core Skills
-
Communication
-
Graphic Design & Layout
-
Brand Identity Development
-
Packaging Design
-
Product Photography
-
WordPress Web Design
-
UI/UX Design & Layout
-
Adobe Creative Suite (Illustrator, Photoshop, Lightroom)
-
Canva
-
Problem-Solving
-
Project Planning & Organisation
-
Time Management
-
Stakeholder Collaboration
About Me
I’m Sav, a London-based digital designer working across branding, WordPress web design, and visual systems for organisations in the UK and internationally.
My approach focuses on clarity and structure, turning complex ideas into design that feels clear, usable, and purposeful. Good design is not just about appearance. It is about how something works, communicates, and helps people take action.
With over a decade of experience in the creative industry, I have worked across a wide range of sectors delivering brand identities, websites, and digital assets. I am comfortable taking projects from early thinking and layout through to final execution, balancing visual craft with practical decision-making and clear collaboration.
I am naturally detail-focused and enjoy working with systems, whether that means building consistent brand identities, structuring layouts across web and print, or refining visual hierarchies. Alongside digital work, I also support visual consistency through product-focused imagery and marketing assets, ensuring design intent carries across platforms without distracting from the core message.
Above all, I care about thoughtful, user-centred design that communicates clearly, works in the real world, and supports the goals it is built for.
☕ Good design, clear thinking, and usually a healthy amount of caffeine somewhere along the way.
Signature Skill Stack
-
Branding & Identity Systems
-
Packaging & Label Design
-
Graphic & Marketing Design
-
Creative Direction
-
Digital Asset Creation
-
Social Media Content Design
-
Product Photography
-
Project Planning & Workflow
-
WordPress Website Design
-
UI/UX Layout & Structure
Core Skills
-
Communication
-
Graphic Design & Layout
-
Brand Identity Development
-
Packaging Design
-
Product Photography
-
WordPress Web Design
-
UI/UX Design & Layout
-
Adobe Creative Suite (Illustrator, Photoshop, Lightroom)
-
Canva
-
Problem-Solving
-
Project Planning & Organisation
-
Time Management
-
Stakeholder Collaboration
For over 10 years, I’ve partnered with real clients to deliver brand-led design across web, print, and digital — working both independently and as a trusted long-term creative partner.
Featured and Long-Term Projects
Urban Axe Yard | Sports Entertainment Venue | Arizona, USA
Lead Brand & Digital Designer · Ongoing multi-year collaboration
Branding, Graphic Design and Web Design
Urban Axe Yard, an axe throwing sports bar in Sierra Vista, Arizona. They enlisted my help to build their brand from the ground up. Working remotely, I created a comprehensive brand identity and set of brand guidelines, which included designing merchandise, graphics, and infographics for marketing materials such as posters and flyers.
I designed and developed their website on the WordPress platform, ensuring it was user-friendly and aligned with their brand. This included integrating product photography and creating infographics for their online store and social media marketing. The website supports dynamic content, including gallery images and video tutorials, tailored to their specific needs.
In addition to the initial project, I continue to provide ongoing support to Urban Axe Yard. This includes updating product shots, managing their website, and creating both print and digital posters for upcoming events, tournaments, and live music shows. These materials are prominently displayed around the bar and across various digital platforms to engage patrons and promote their events.
This ongoing remote collaboration has been vital in helping Urban Axe Yard maintain a vibrant and engaging presence, ensuring their brand image remains strong and their promotional efforts are effective.
Orion CBD | Online Wellness Store | Arizona, USA
Brand, eCommerce & Creative Partner · Full business launch support
Branding, Graphic Design, Packaging Design, Content Creation, Product Photography & Web Design
Orion CBD, a wellness supplement business based in Sierra Vista, Arizona, enlisted my services to establish their brand and support their new venture. Working remotely, I was responsible for creating a comprehensive brand image, including brand guidelines, label and packaging designs, and various graphic assets for marketing purposes such as posters and flyers.
The project also encompassed the design and development of their eCommerce/online store website, with meticulous planning, research, and wireframing to ensure a seamless, user-friendly experience that adhered to FDA regulations for CBD products. I also contributed product photography, infographics, and content creation to enhance the website and support their marketing efforts across social media.
Additionally, I created infographics and graphics for their email newsletters and online ads, ensuring consistency and creativity in their promotional content.
I continue to work with Orion CBD, maintaining their brand image, producing vibrant, eye-catching product shots, and creating materials for various marketing campaigns. Recent projects have included designing advertisements for their high-profile space in Times Square, New York. This ongoing remote collaboration ensures that Orion CBD’s branding stays bold, innovative, and impactful across all platforms.
Featured and Long-Term Projects
Urban Axe Yard | Sports Entertainment Venue | Arizona, USA
Lead Brand & Digital Designer · Ongoing multi-year collaboration
Branding, Graphic Design and Web Design
Urban Axe Yard, an axe throwing sports bar in Sierra Vista, Arizona. They enlisted my help to build their brand from the ground up. Working remotely, I created a comprehensive brand identity and set of brand guidelines, which included designing merchandise, graphics, and infographics for marketing materials such as posters and flyers.
I designed and developed their website on the WordPress platform, ensuring it was user-friendly and aligned with their brand. This included integrating product photography and creating infographics for their online store and social media marketing. The website supports dynamic content, including gallery images and video tutorials, tailored to their specific needs.
In addition to the initial project, I continue to provide ongoing support to Urban Axe Yard. This includes updating product shots, managing their website, and creating both print and digital posters for upcoming events, tournaments, and live music shows. These materials are prominently displayed around the bar and across various digital platforms to engage patrons and promote their events.
This ongoing remote collaboration has been vital in helping Urban Axe Yard maintain a vibrant and engaging presence, ensuring their brand image remains strong and their promotional efforts are effective.
Orion CBD | Online Wellness Store | Arizona, USA
Brand, eCommerce & Creative Partner · Full business launch support
Branding, Graphic Design, Packaging Design, Content Creation, Product Photography & Web Design
Orion CBD, a wellness supplement business based in Sierra Vista, Arizona, enlisted my services to establish their brand and support their new venture. Working remotely, I was responsible for creating a comprehensive brand image, including brand guidelines, label and packaging designs, and various graphic assets for marketing purposes such as posters and flyers.
The project also encompassed the design and development of their eCommerce/online store website, with meticulous planning, research, and wireframing to ensure a seamless, user-friendly experience that adhered to FDA regulations for CBD products. I also contributed product photography, infographics, and content creation to enhance the website and support their marketing efforts across social media.
Additionally, I created infographics and graphics for their email newsletters and online ads, ensuring consistency and creativity in their promotional content.
I continue to work with Orion CBD, maintaining their brand image, producing vibrant, eye-catching product shots, and creating materials for various marketing campaigns. Recent projects have included designing advertisements for their high-profile space in Times Square, New York. This ongoing remote collaboration ensures that Orion CBD’s branding stays bold, innovative, and impactful across all platforms.
Featured and Long-Term Projects
Urban Axe Yard | Sports Entertainment Venue | Arizona, USA
Lead Brand & Digital Designer · Ongoing multi-year collaboration
Branding, Graphic Design and Web Design
Urban Axe Yard, an axe throwing sports bar in Sierra Vista, Arizona. They enlisted my help to build their brand from the ground up. Working remotely, I created a comprehensive brand identity and set of brand guidelines, which included designing merchandise, graphics, and infographics for marketing materials such as posters and flyers.
I designed and developed their website on the WordPress platform, ensuring it was user-friendly and aligned with their brand. This included integrating product photography and creating infographics for their online store and social media marketing. The website supports dynamic content, including gallery images and video tutorials, tailored to their specific needs.
In addition to the initial project, I continue to provide ongoing support to Urban Axe Yard. This includes updating product shots, managing their website, and creating both print and digital posters for upcoming events, tournaments, and live music shows. These materials are prominently displayed around the bar and across various digital platforms to engage patrons and promote their events.
This ongoing remote collaboration has been vital in helping Urban Axe Yard maintain a vibrant and engaging presence, ensuring their brand image remains strong and their promotional efforts are effective.
Orion CBD | Online Wellness Store | Arizona, USA
Brand, eCommerce & Creative Partner · Full business launch support
Branding, Graphic Design, Packaging Design, Content Creation, Product Photography & Web Design
Orion CBD, a wellness supplement business based in Sierra Vista, Arizona, enlisted my services to establish their brand and support their new venture. Working remotely, I was responsible for creating a comprehensive brand image, including brand guidelines, label and packaging designs, and various graphic assets for marketing purposes such as posters and flyers.
The project also encompassed the design and development of their eCommerce/online store website, with meticulous planning, research, and wireframing to ensure a seamless, user-friendly experience that adhered to FDA regulations for CBD products. I also contributed product photography, infographics, and content creation to enhance the website and support their marketing efforts across social media.
Additionally, I created infographics and graphics for their email newsletters and online ads, ensuring consistency and creativity in their promotional content.
I continue to work with Orion CBD, maintaining their brand image, producing vibrant, eye-catching product shots, and creating materials for various marketing campaigns. Recent projects have included designing advertisements for their high-profile space in Times Square, New York. This ongoing remote collaboration ensures that Orion CBD’s branding stays bold, innovative, and impactful across all platforms.
Featured and Long-Term Projects
Urban Axe Yard | Sports Entertainment Venue | Arizona, USA
Lead Brand & Digital Designer · Ongoing multi-year collaboration
Branding, Graphic Design and Web Design
Urban Axe Yard, an axe throwing sports bar in Sierra Vista, Arizona. They enlisted my help to build their brand from the ground up. Working remotely, I created a comprehensive brand identity and set of brand guidelines, which included designing merchandise, graphics, and infographics for marketing materials such as posters and flyers.
I designed and developed their website on the WordPress platform, ensuring it was user-friendly and aligned with their brand. This included integrating product photography and creating infographics for their online store and social media marketing. The website supports dynamic content, including gallery images and video tutorials, tailored to their specific needs.
In addition to the initial project, I continue to provide ongoing support to Urban Axe Yard. This includes updating product shots, managing their website, and creating both print and digital posters for upcoming events, tournaments, and live music shows. These materials are prominently displayed around the bar and across various digital platforms to engage patrons and promote their events.
This ongoing remote collaboration has been vital in helping Urban Axe Yard maintain a vibrant and engaging presence, ensuring their brand image remains strong and their promotional efforts are effective.
Orion CBD | Online Wellness Store | Arizona, USA
Brand, eCommerce & Creative Partner · Full business launch support
Branding, Graphic Design, Packaging Design, Content Creation, Product Photography & Web Design
Orion CBD, a wellness supplement business based in Sierra Vista, Arizona, enlisted my services to establish their brand and support their new venture. Working remotely, I was responsible for creating a comprehensive brand image, including brand guidelines, label and packaging designs, and various graphic assets for marketing purposes such as posters and flyers.
The project also encompassed the design and development of their eCommerce/online store website, with meticulous planning, research, and wireframing to ensure a seamless, user-friendly experience that adhered to FDA regulations for CBD products. I also contributed product photography, infographics, and content creation to enhance the website and support their marketing efforts across social media.
Additionally, I created infographics and graphics for their email newsletters and online ads, ensuring consistency and creativity in their promotional content.
I continue to work with Orion CBD, maintaining their brand image, producing vibrant, eye-catching product shots, and creating materials for various marketing campaigns. Recent projects have included designing advertisements for their high-profile space in Times Square, New York. This ongoing remote collaboration ensures that Orion CBD’s branding stays bold, innovative, and impactful across all platforms.
Additional Professional Experience
Graphic Design
Insenture Underwriting | Insurance Firm | London, UK
Remote contract work delivering a suite of branded marketing and promotional graphics for a London-based insurance firm. The focus was on maintaining visual consistency and brand alignment across multiple assets within a regulated, corporate environment.
Wordpress Website Design and Develop
Tax Rebate Solutions | R&D Tax Relief Firm | Manchester, UK
Design and development of a professional WordPress website for a specialist R&D Tax Relief firm. The project focused on research-led planning, clear content hierarchy and structured UI layouts to communicate complex services in a clear, credible and accessible way.
Additional Professional Experience
Graphic Design
Insenture Underwriting | Insurance Firm | London, UK
Remote contract work delivering a suite of branded marketing and promotional graphics for a London-based insurance firm. The focus was on maintaining visual consistency and brand alignment across multiple assets within a regulated, corporate environment.
Wordpress Website Design and Develop
Tax Rebate Solutions | R&D Tax Relief Firm | Manchester, UK
Design and development of a professional WordPress website for a specialist R&D Tax Relief firm. The project focused on research-led planning, clear content hierarchy and structured UI layouts to communicate complex services in a clear, credible and accessible way.
Branding
Westro Accounting | Accounting Firm | London, UK
Remote development of a complete brand identity for a London-based accounting startup. The work focused on creating a clear, professional visual system — including logo design, stationery and marketing materials — to establish credibility and consistency across all client touchpoints.
Product Photography | Wordpress Website Design
TBC Secure Solutions | Security Systems Provider | London, UK
Redesign and development of a WordPress website for a domestic and commercial security services provider. The project focused on structured UI layouts, content flexibility and integrated product photography to support ongoing updates, galleries and instructional media within a service-led environment.
Branding
Westro Accounting | Accounting Firm | London, UK
Remote development of a complete brand identity for a London-based accounting startup. The work focused on creating a clear, professional visual system — including logo design, stationery and marketing materials — to establish credibility and consistency across all client touchpoints.
Product Photography | Wordpress Website Design
TBC Secure Solutions | Security Systems Provider | London, UK
Redesign and development of a WordPress website for a domestic and commercial security services provider. The project focused on structured UI layouts, content flexibility and integrated product photography to support ongoing updates, galleries and instructional media within a service-led environment.
Additional Professional Experience
Graphic Design
Insenture Underwriting | Insurance Firm | London, UK
Remote contract work delivering a suite of branded marketing and promotional graphics for a London-based insurance firm. The focus was on maintaining visual consistency and brand alignment across multiple assets within a regulated, corporate environment.
Wordpress Website Design and Develop
Tax Rebate Solutions | R&D Tax Relief Firm | Manchester, UK
Design and development of a professional WordPress website for a specialist R&D Tax Relief firm. The project focused on research-led planning, clear content hierarchy and structured UI layouts to communicate complex services in a clear, credible and accessible way.
Branding
Westro Accounting | Accounting Firm | London, UK
Remote development of a complete brand identity for a London-based accounting startup. The work focused on creating a clear, professional visual system — including logo design, stationery and marketing materials — to establish credibility and consistency across all client touchpoints.
Product Photography | Wordpress Website Design
TBC Secure Solutions | Security Systems Provider | London, UK
Redesign and development of a WordPress website for a domestic and commercial security services provider. The project focused on structured UI layouts, content flexibility and integrated product photography to support ongoing updates, galleries and instructional media within a service-led environment.
Branding | Graphic Design | Wordpress Website Design
Border Drive Pharmacy | Independent Pharmacy | Leicester, UK
End-to-end development of a brand identity and digital presence for an independent pharmacy. The work focused on creating a cohesive visual system applied across physical signage, printed materials and a WordPress website to ensure clarity, consistency and accessibility within a healthcare environment.
Product Photography
Mi Impressions Ltd. | Home Fragrance Brand | London, UK
Creative and eCommerce-focused product photography for a handmade home fragrance brand. The work included compliant white-background imagery for Amazon alongside styled product shots for web and marketplace use, delivered through a structured, retainer-based collaboration.
Branding | Graphic Design | Wordpress Website Design
Border Drive Pharmacy | Independent Pharmacy | Leicester, UK
End-to-end development of a brand identity and digital presence for an independent pharmacy. The work focused on creating a cohesive visual system applied across physical signage, printed materials and a WordPress website to ensure clarity, consistency and accessibility within a healthcare environment.
Product Photography
Mi Impressions Ltd. | Home Fragrance Brand | London, UK
Creative and eCommerce-focused product photography for a handmade home fragrance brand. The work included compliant white-background imagery for Amazon alongside styled product shots for web and marketplace use, delivered through a structured, retainer-based collaboration.
Brand Identity | Visual Design
Elite Edge Massage Therapy & Recovery | Sports Wellness Services | Leicester, UK
Development of a clear, performance-led brand identity for a sports massage and recovery business. The project focused on translating the client’s values around professionalism, performance and recovery into a confident visual system supported by logo variations and structured brand guidelines.
Branding | Graphic Design | Wordpress Website Design
RSJ Autos Ltd. | Automotive Services | Leicester, UK
Brand identity and WordPress website design for a vehicle repair garage launching as a new business. The work focused on creating a clear, professional visual system applied across branding, marketing materials and a maintainable website designed to support galleries and ongoing content updates.
Brand Identity | Visual Design
Elite Edge Massage Therapy & Recovery | Sports Wellness Services | Leicester, UK
Development of a clear, performance-led brand identity for a sports massage and recovery business. The project focused on translating the client’s values around professionalism, performance and recovery into a confident visual system supported by logo variations and structured brand guidelines.
Branding | Graphic Design | Wordpress Website Design
RSJ Autos Ltd. | Automotive Services | Leicester, UK
Brand identity and WordPress website design for a vehicle repair garage launching as a new business. The work focused on creating a clear, professional visual system applied across branding, marketing materials and a maintainable website designed to support galleries and ongoing content updates.
Branding | Graphic Design | Wordpress Website Design
Border Drive Pharmacy | Independent Pharmacy | Leicester, UK
End-to-end development of a brand identity and digital presence for an independent pharmacy. The work focused on creating a cohesive visual system applied across physical signage, printed materials and a WordPress website to ensure clarity, consistency and accessibility within a healthcare environment.
Product Photography
Mi Impressions Ltd. | Home Fragrance Brand | London, UK
Creative and eCommerce-focused product photography for a handmade home fragrance brand. The work included compliant white-background imagery for Amazon alongside styled product shots for web and marketplace use, delivered through a structured, retainer-based collaboration.
Brand Identity | Visual Design
Elite Edge Massage Therapy & Recovery | Sports Wellness Services | Leicester, UK
Development of a clear, performance-led brand identity for a sports massage and recovery business. The project focused on translating the client’s values around professionalism, performance and recovery into a confident visual system supported by logo variations and structured brand guidelines.
Branding | Graphic Design | Wordpress Website Design
RSJ Autos Ltd. | Automotive Services | Leicester, UK
Brand identity and WordPress website design for a vehicle repair garage launching as a new business. The work focused on creating a clear, professional visual system applied across branding, marketing materials and a maintainable website designed to support galleries and ongoing content updates.
Interested in working together?
If you’re looking for a designer who combines structure, creativity, and real-world experience, I’d love to hear from you.
Interested in working together?
If you’re looking for a designer who combines structure, creativity, and real-world experience, I’d love to hear from you.
Interested in working together?
If you’re looking for a designer who combines structure, creativity, and real-world experience, I’d love to hear from you.
Brand and Digital Designer
London, UK
Designing for businesses across the UK and USA since 2016.
Brand and Digital Designer
London, UK
Designing for businesses across the UK and USA since 2016.